International Financial Management Assignment Example | Topics and Well Written Essays - 250 words - 1

International Financial Management - Assignment Example In the case of UVA Company, it can take the same measures (buy futures contract or buy at spot rates) but this time, it should take a long position in the Thai baht since this is the currency of reckoning (revenues and expenses are measured in baht). In the case of Albany Corporation, it should take a long position in Australian dollars by buying this currency either at spot rates or by using the futures contract by which it will lock in the Australian dollar price at a predetermined rate but undertake for its delivery by payment at a later date. Economies of scale pertain to the cost advantages obtained by a business enterprise due to its size, output volume, or scale of operations (using subsidiaries and joint ventures in foreign countries) and a large percentage of its annual revenues are earned from these foreign markets. When a multinational corporation restructures to reduce its economic (or operating) exposure, it will necessarily have to reduce or let go of some of its subsidiaries as these are the sources of its economic exposure mainly from unexpected currency exchange rate risks. Its economies of scale are lost once it draws back from foreign markets (Madura

Ford automobile analysing the vertical integration Essay

Ford automobile analysing the vertical integration - Essay Example Generally, it is the level at which an organization controls the main suppliers and buyers, and aims at improving marketplace supremacy (Katie, 2013). In the early 20th century, Ford Corporation built a manufacturing empire unlike any other before or after based on vertical integration. Ford had chosen to produce the components and materials for its famous Model T passenger car instead of sourcing them from independent contractors or suppliers. The company also bought glass and steel mills to produce steels and window screens for its cars. In addition, Ford acquired huge tracts of land in Asia and Brazil to grow rubber trees to meet its requirements for tyre materials. These efforts culminated in the construction of the massive Rogue plant that ensured full control of all the resources that were necessary in the production of the automobiles. The first model T cars retailed at $850 but the price fell to $440 and eventually to $290 in 1925. The approach had been able to provide better quality cars at much lower prices and thus progressively increase the company’s market share. (Lu, 2011). On the other hand, General Motors, Ford’s main business rival, adopted the multi-divisional approach later on and integrated the various independent firms that were held under the umbrella firm. This ensured that the overall financial and directional decisions were made at the corporate headquarters and the operating decisisons were left to the various divisions. The large scale vertical integration was meant to achieve various objectives. Scholars believe that this was aimed at increasing control, capturing profitability from upstream suppliers, and exerting marketing dominance. This strategy was suitable with the prevailing market environment, which seemed to have enduring demand and low prices determined the market leader. However, despite the soaring sales figures, the approach also had some weaknesses. These included rigidity in asset deployment, modification of product lines and responses to demand changes (Harrigan, 2003). Analysis The Ford Motor Corporation held the dominant position in the automobile industry during the 1910s and 1920s. It held the largest market share and even briefly went over the 50 percent mark. It also reported the highest profits due to its better manufacturing innovation and a reputable brand name. in addition, its main competitors had less superior production technologies and felt the immense pressure from Ford’s market dominance and the low prices. Henry Ford was highly motivated by the vision of producing good and low-priced motor cars for the entire public and the development of technology used to mass-manufacture the cars. His ability to provide substantially lower prices than his closest competitors gave his company the flexibility to pursue these objectives. For instance, Ford’s Model T car was retailing at US$440 while the closest competitor was a Willys-Overland vehicle that was sold fo r US$ 895 (Rosenbaum, 1998). The company had started with the construction of its Highland Park plant in the 1910s, which consisted of a huge capital investment. The multi-storey building became the largest in Michigan state. Its large and open floors provided room for machinery arrangement, and the huge windows provided ventilation and natural lighting. This made the plant a good model for design of factories. In addition, it combined a foundry, a machine shop and a power plant, which brought various stages of automobile

How Does Poverty Affect A Child?

How Does Poverty Affect A Child? State parties recognise the right of every child to a standard of living adequate for the child`s physical, mental, spiritual, moral and social development. (UN Convention, Article 27) (Daniel, P, 1998, p50) There are two definitions of poverty; absolute and relative. Absolute poverty refers to a set of standards which is the same in all countries and which does not change over time, whereas relative poverty refers to a standard which is defined in terms in which the individual lives. In Britain we refer to relative poverty when discussing poverty, according to End child poverty. Org (2009) 4 million children, one in three, are currently living in poverty in the UK, http://www.endpoverty.org/ Any household with an income of less than 60% of the British Median is classified as in poverty. The official cut off line is  £199 per week for single parents and  £283.20 for a two parent family after housing has been paid (Gentleman, Amelia, 2009) It is often argued that if children are housed, fed and have access to free healthcare that they have nothing to complain about, Hilary Fisher, director of the campaign to End Child Poverty would disagree stating half Dickensian, half wartime, with images of children in ill-fitting clothes, is very far from reality. People have peculiarly outdated conceptions of British poverty (Gentleman, Amelia, 2009) http://www.guardian.co.uk/society/2009/mar/18/child-poverty-labour-eradicate-promise Providing a weeks worth of meals for three people for  £6.66 a head is easy once you work out how, .The gas and electricity payments for the week have already been made, so she knows the children will be warm. A mothers words quoted from an article from The Guardian. She also rejects the suggestion that her family might be described as poor. Oh no, she says firmly. We get by. http://www.guardian.co.uk/society/2009/mar/18/child-poverty-labour-eradicate-promise Poverty usually means children miss out on school trips, do not have adequate winter clothing and arent able to enjoy leisure activities with their peers. As a result, their education suffers making it difficult to get the qualifications they need to move on to sustainable, well-paid jobs. This limits their potential to earn the money needed to support their own families in later life, and so a cycle of poverty is created. According to Rowntree the two most significant causes of child poverty are long-term unemployment and the growing number of low paid jobs. (Daniel, P, 1998, p59) Children who grow up in poverty face a greater risk of having poor health, being exposed to crime and failing to reach their full potential. http://www.dcsf.gov.uk/everychildmatters/strategy/parents/childpoverty/childpoverty/ Childhood is the most vulnerable time of life and health inequalities can have lasting effects throughout life. Good health in the early years lays the foundations for positive development. http://www.hmg.gov.uk/newopportunities/early_years/priority.aspx Katy Morton says children living in poverty are more likely to be obese and have poor dental health. (Nursery World). Obesity can lead to an increased risk of diabetes, heart disease, high blood pressure, osteoarthritis and some cancers. http://www.food.gov.uk/science/dietarysurveys/lidnsbranch/ Attachment theory is the joint work of John Bowlby and Mary Ainsworth (Ainsworth Bowlby, 1991). He thereby revolutionized our thinking about a childs tie to the mother and its disruption through separation, deprivation, and bereavement. Mary Ainsworth contributed the concept of the attachment figure as a secure base from which an infant can explore the world. http://www.psychology.sunysb.edu/attachment/online/inge_origins.pdf. Poverty reduces the parental bond and attachment between parent and child, due to the parent being pre-occupied with financial problems, housing worries and health problems, according to studies of parents in poor families (Huston, 199; McLoyd, 1990; Sampson Laub, 1994) (Rudolph Schaffer, H, p346) This could be argued that children whose parents are out of work and are at home with the children may have a better attachment with their children due to time spent at home` the first few months are vital in order for babies to form healthy attachments.` http ://www.hmg.gov.uk/newopportunities/early_years/priority.aspx These studies also suggested that child that come from poorer homes often live in a chaotic and disorganized manner due to parents being too busy with their own problems and that children would more likely to be attracted to playing in the street and are more likely to come to harm within the home and outside of the home. That parents are more likely to use `erratic` and ` disciplinary techniques` to use physical punishment on their children. (Rudolph Schaffer, H, p346) Many children who face poverty escape damage and develop into well-functioning adults. (Rudolph, Schaffer, H, p347) Poverty does not always lead to inadequate parenting but can have great effects on the children`s self esteem and self image leading to depression and worthlessness. (Rudolph, Schaffer, H, p347) Children who have intellectual, athletic or artistic talent which leads to fulfilment are more likely to follow acceptable pathways rather than leading into anti-social behaviour, violence and crime. (Rudolph, Schaffer, H, p347) Where children who come from poverty their parents may not be able to afford the fees for such activities and not be able to fund the equipment needed, this could result in the child not being able to develop their talents. (Rudolph, Schaffer, H, p347) It was in 1867 that Thomas Barnado set up the Ragged School and starting helping the abused, vulnerable, forgotten and neglected children of east London and his work still continues today. `Barnardos vision today is that the lives of all children and young people should be free from poverty, abuse and discrimination. Barnardos believe in the abused, the vulnerable, the forgotten and the neglected. We pledge to support them, stand up for them and bring out the best in each and every child` http://www.barnardos.org.uk/who_we_are/history.htm A government-commissioned report on health inequalities will provide a key influence on future public health policy in the UK, according to Health Secretary Frank Dobson the Acheson report published in 1998 demonstrates the existence of health disparities and their relationship to social class, the report calls for an increase in benefits for expectant mothers as they have inadequate diets. There is substantial evidence that reduced breast-feeding, small-for-gestational-age birth weight, Fe and I deficiency, and protein-energy malnutrition (PEM) are associated with long-term deficits in cognition and school achievement. However, all these conditions are associated with poverty and poor health, according to a report by S. M. Grantham-McGregor, S. P. Walker and S. Chang http://journals.cambridge.org/action/displayFulltext?type=1fid=796168jid=PNSvolumeId=59issueId=01aid=796156 Cognitive development are stages that children have to pass through to understand and make sense of the world around them as stated by Piaget (Kehily, M, J, pg, 145, 2009) Also stating that poverty has a disproportionate effect on children, and children under two are more expensive to look after than older children, but Income Support levels do not reflect this. Furthermore it states that many low income families do not have enough money to buy the items and services necessary for good health, meaning that money for food is often used to meet emergencies. The report calls for more funding for schools in deprived areas, better nutrition at schools and health promoting schools. Promoting health through the curriculum, offering free fresh fruit and avoid putting sweet machines on the premises. The report also states children from disadvantaged backgrounds achieve less at school than other children and are more likely to go on to get badly paid jobs or be unemployed. This leads to a vicious circle of health problems associated with low income and a perpetuation of the poverty trap. The poor are also twice as likely to have drink problems as the rich. Seven teen per cent of poor men and 6% of poor women has an alcohol problem, compared with 8% of rich men and 3% of rich women. http://news.bbc.co.uk/1/hi/health/222649.stm Men and women with a lower level of educational achievement tended to have a less healthy diet according to results from The Low Income Diet and Nutrition Survey (LIDNS). http://www.food.gov.uk/science/dietarysurveys/lidnsbranch/ In Britain in 1997, one home in every three was classified as a low-income household. With children being raised in poverty were less likely to attend school on a regular basis, not progressing on to further education and gaining qualifications to lead into employment. Girls were more likely to become young mothers and to fall into the same cycle of deprivation as their parents. There is a strong link between childhood experiences and adult life-chances. Former Prime Minister, Tony Blair, pledged in 1999, to end child poverty by 2020 with an interim target to halve child poverty by 2010/11. http://www.insidegovernment.co.uk/children/child_poverty/ Children living in poverty usually have to live in poor housing conditions, this can lead to the child having health problems like asthma, bronchitis, living in bad housing can cause severe ill-health and disability before they reach middle age. they are more likely to be absent from school, child development suffers due to their home being cold and damp, their chest hurts when they breathe, and not being able to sleep at night, when the heating does not work as an article by lisa Harker states. http://www.guardian.co.uk/society/2006/sep/13/comment.guardiansocietysupplementEvery Child Matters government programme for child welfare picks out health, safety, economic well-being, making a positive contribution, enjoying and achieving as the critical factors that shape childrens lives, there is no explicit recognition of the role that housing plays Childrens mental health is also affected. According to` The Shelter` children are teased at school because their clothes smell of damp, which affects self-confidence and they have low self-esteem. The condition of the house makes it difficult children to have friends round to play, which impacts on their social development. http://image.guardian.co.uk/sys-files/Society/documents/2006/09/12/Lifechancereport.pdf In 1999 the Government made it a priority to eradicate child poverty within a generation. The Child Poverty Bill was introduced to provide a statutory basis for the commitment made by the government in 1999 to eradicate child poverty by 2020. http://www.politics.co.uk/legislation/children-and-family/child-poverty-bill-$1307945.htm `Sure Start brings together childcare, early education, health and family-support services for families with children under 5 years old. It is the cornerstone of the Governments drive to tackle child poverty and social exclusion working with parents-to-be, parents, carers and children to promote the physical, intellectual and social development of babies and young children so that they can flourish at home and when they get to school.` http://www.dcsf.gov.uk/everychildmatters/earlyyears/surestart/aboutsurestart/aboutsurestart/ From April 2009 expectant mothers are able to get a one-off, tax-free payment called the Health in Pregnancy Grant. The grant is a one-off payment of  £190 the money is to help parents with cost of a new baby. http://www.hmrc.gov.uk/hipg/what-is-it.htm#1 also a way of encouraging pregnant women to eat more healthily, to spend more money on fruit and vegetables. This was argued by Dr Mark porter from the Times that many mothers to be would spend the grant on `booze` and `fags` rather than on enriching food for their unborn. Recent research has shown that the nutritional status of the mother during pregnancy can have a profound long-term impact on her unborn babys health. This can alter the babys metabolism, permanently increasing the likelihood of a range of problems in adult life, including obesity, heart disease and high blood pressure. http://www.timesonline.co.uk/tol/life_and_style/health/features/article6086365.ece Expectant mothers not having the sufficient vitamin can have greater risk of children developing diabetes, multiple sclerosis and possibly even autism according to Dr Mark Porter from The Times. http://www.timesonline.co.uk/tol/life_and_style/health/features/article6086365.ece ADHD is associated with children of low birth weight; tobacco, alcohol and cocaine abuse during pregnancy although there is little evidence that ADHD can arise purely out of social or environmental factors such as poverty, family chaos, diet or poor parent management (Barkley, 1990). http://www.adhdtraining.co.uk/about.php The strong association noted in a study between maternal mental health and childhood ADHD, single-parent families of lower income may be the most affected population. http://pediatrics.aappublications.org/cgi/reprint/111/5/S1/1232 The Government introduced the Child Benefit in 1977 replacing family allowances and child tax allowances it is a tax-free payment that can be claimed for children. . There are two separate amounts, with a higher amount for the eldest (or only) child of  £20.00 a week  £13.20 a week for any other children. Child Benefit is flat-rate and not age-related. `The case for age relation is that children become more expensive as they grow older. ` .http://www2.rgu.ac.uk/publicpolicy/introduction/socialsecurity.htm?CFID=538533CFTOKEN=eec3c7817f178fc-6136AFC9-D609-CB06-42FF4E4FAC7FCB18jsessionid=5030a3ed25e20497a47539430a692d643d45TR Child Trust Fund (CTF) is a savings and investment account for children. Children born on or after 1 September 2002 will receive a  £250 voucher to start their account. The account belongs to the child and cant be touched until they turn 18, so that children have some money behind them to start their adult life. Working Tax Credits was introduced in 1998 with the child care tax credit contributing to 70% of childcare for most families to help them back into work. (Pugh, G, p12, 2010) According to a report by Steve Doughty, Labours Tax Credits is being blamed for the break-up of families and the doubling of divorce rates in low income families with children. Ministers acknowledge that children being raised by married couples or complete family units are more likely to do better at school, have a better diet and are less likely to turn to crime and unemployment as those children coming from single parent families and step families. http://www.dailymail.co.uk/news/article-1158700/Tax-credits-DO-help-break-families-Parents-encouraged-divorce-claim-higher-benefits-says-report.html Tax Credits is to blame for the extra 45,000 extra babies born yearly according to research from the Fiscal Studies. With all the help from the government and all the incentive schemes why do children still living in poverty, do parents need to be better educated and should children learn money management at school. The Governments Every Child Matters Outcomes Framework should be revised to reflect the direct impact that housing has on all aspects of childrens life chances

To What Extent Does Mildred Taylor Portray T.J. as a Victim of the Times? :: English Literature

To What Extent Does Mildred Taylor Portray T.J. as a Victim of the Times? The novel 'Roll of Thunder' is based around racism and discrimination, during the 1930's. Mildred Taylor has chosen to set her novel in a time where black people were discriminated against. The context in which the story is set is a conscious choice of the writer to emphasise the extent of racism. T.J. is used by Mildred Taylor to represent the injustices the Black community were subjected to in these times. Although T.J. is not portrayed as a victim throughout the novel, he is certainly seen as a victim during the concluding chapters of the book. The narrative is by a young girl of ten years, Cassie. Cassie is a very opinionated, strong willed character who tends to judge people at face value, without taking other factors into consideration. This could be seen as a hindrance in such a novel, a novel that is being used to exploit racism and could benefit from a more open-viewed narrator. In this book however, the character is purposefully made to be single-minded by Mildred Taylor because it encourages the reader to think in more depth about the story. The author uses this narrow perspective of T.J. to encourage the reader to realise that he is a victim of the times. This realisation is encouraged not through Cassie's opinion but because she cannot see this fact until nearing the end of the story. Cassie's view of T.J. is blunt, 'I didn't like T.J. very much,' and during the beginning of the book the reader is persuaded that T.J. is not a nice person as there is no evidence otherwise. As the book proceeds however, the reader can show more insight into details that Cassie overlooks. This is as the writer intends, it helps to include the reader more in the book and is a similar idea to dramatic irony used on the stage. Mildred Taylor has used Cassie's simplistic views of T.J. to persuade the reader to think more deeply. She has used this simple point of view to show that the effect of racism is not always obvious and as the reader comes to realise that T.J. is a victim, Taylor's central theme is portrayed. To help the reader understand that T.J. is a victim of the times, Mildred Taylor uses other characters to show a more balanced opinion of him. Stacey is often used in this way; he is one of the few characters that show sympathy towards T.J. Stacey demonstrates a certain level of understanding about T.J.'s position and why he is how he is.

Adidas Growth Strategies

IV. Introduction This analysis is about the company adidas that belongs to the adidas Group. The adidas Group sells products under the brands adidas, Reebok and TaylorMade-adidas Golf. Adidas is on the market over 80 years and sells products for every kind of sports. The adidas group was founded in the year 1949 by Adolf Dassler. A company that started with selling soccer shoes contains today a wide product assortment with footwear, apparel and accessories. The brand is further divided into three subbrands called adidas performance, original and sport style. TaylorMade-adidas also offers wide range of golf equipment and matching golf apparel and accessories. On their homepage the adidas Group claims to be â€Å"a global leader in the sporting goods industry† (adidas group, what we do). The company can be described as a global player because they have 170 subsidiaries in different countries that are directed from their headquarter in Germany which is the home of the adidas brand. Headquarters of Reebok and TaylorMade-adidas Golf are in the US in Massachusetts and California. Besides the international subsidiaries of the company, products of the group are available in every country through their online store. Their strategy to success is â€Å"continuously strengthen our brands and products to improve our competitive position and financial performance†. The following paper is going to analyze external and internal situation of adidas. Further, their marketing and growth strategies will be analysed. Major focus of this paper will be on the customer analysis. Growth Strategies The evaluation of the performance of a company is often measured trough growth in sales. Growth strategies determine how companies want to increase their market share or sales. They are crucial for the success of a company and should be selected carefully. There are different strategic options that companies have. Many companies pursue different types of growth strategies. Main decisions of a company are if they want to stay in existing markets or enter into new markets and further if they have existing products or if they develop new products. A combination of those four elements leads to the different types of growth strategies: penetration strategies, product-market expansion strategies, vertical integration strategies, differentiation, and diversification. Penetration Strategies (existing products/existing markets) Penetration Strategies means that companies sell their existing products on already existing markets. Companies choosing this strategy have to gain competitive advantage through pricing, marketing, etc. They want to gain market share and convince the customers of their competitors to buy at their stores. Adidas is definitely using penetration strategies. For over 80 years adidas is selling sports apparel and accessories. Through a successful established brand image adidas still sells their sports apparel all over the world. Their marketing efforts as described in the part promotion strategies help them to remain competitive. Product expansion strategies/Product Development (new products / existing markets) You can speak of product expansion or product development strategies if a company develops new products and try to sell them to existing markets. Adidas made also use of product expansion strategies through introducing adidas performance, originals and style in October 2000. The company expanded their products through a new style line that focuses more on fashion than on sports clothes. You can speak of product expansion because although the style is different it is still in the apparel sector. Further, adidas modifies their products continuously. In February 2010 they just introduced their new developed womens’ Body Mapping Technology that â€Å"defin[es] female-specific heat and sweat zones in order to place fabrics directly where they are needed the most, delivering optimised function to provide maximum comfort during workout. (Adidas, Press Room) The new technology will be used in adidas’ new CLIMA365 collection that will be introduced in Spring/Summer 2010. Another expanding of their products is heart rate sensing apparel so that consumers don’t need a pacer while running. Through developing new technologies to improve their sports apparel consumers feel that adidas is always up to date with new sports innovations. On their web site adidas also created an own section called â€Å"mi†. Customers have the possibility to personalize products. For example you can personalize shoes. Besides color and design, it is possible for customers two order the left and right shoe in different sizes and width. Customers have the possibility to identify with the adidas products through creating their own personal adidas clothes. Market expansion strategies/Market Development (existing products/ new markets) In this strategy companies try to sell their products to new markets. Cooperation of adidas with Stella McCartney and Porsche Design Sports can be seen as a market expansion. The reason for evaluating it as market expansion is that the new target market of these products is fashion. They target consumers that are interested in high fashion, who do not have to be interested in the sports sector. Fashion and lifestyle is in the focus of these apparel lines. Vertical integration strategies (existing market/ different stage of production) A vertical integration strategy describes â€Å"The degree to which a firm owns its upstream suppliers and its downstream buyers† (Blackwell Reference Online, Vertical Integration Strategy). In a value chain we have the manufacturer, wholesaler and retailer. If a retailer also owns a factory and manufactures its products it would be a backward integration. The purpose of vertical integration is to increase the control of the stages of development. In the early beginnings adidas produced all their shoes and apparel on their own. Through the huge expansion in the last decades adidas don’t produce all their apparel on their own. Today they own 9 own factories where they produce some of their products. Further, they have around 615 main suppliers from all over the world. Production is in Europe (27%), Asia (51%) and America (22%). (EVB, Adidas) Differentiation (uniqueness) The differentiation is a strategy with the main focus of developing a product, service or image that is unique and with attributes that are highly appreciated and valued by customers. Customers will value them higher as products or services of competitors. Through creating a unique image companies that make successful use of this strategy can often sell their products for a higher price. So it is easier for companies to present their products as unique because they get more money to cover their costs. Factors that describe companies that make use of differentiation are †¢ Access to leading scientific research. Highly skilled and creative product development team. †¢ Strong sales team with the ability to successfully communicate the perceived strengths of the product. †¢ Corporate reputation for quality and innovation. (QuickMBA, Porter’s Generic Strategies) A risk that companies have to face when using this strategy is that competitors will try to imitate the co mpany or change consumers mind/ taste. The brand adidas as mentioned before exists over 80 years. They had a long time to create their unique brand image. Adidas stands for quality and expertise in everything that is related to sports. Through supporting and sponsoring different kind of sports events such as the UEFA Champion League in 2008 adidas consumers’ view of adidas is always connected with sports. Further, in their adidas performance collection they make use of innovation such as the mentioned Body Mapping Technology. Showing the consumers that they are using new technologies and constantly improving their products differentiates adidas from their competitors. Customers feel that adidas uses all their possibilities to offer products that will help them doing a good performance in their sports. Diversification (new products/ new markets) Diversification is also a growth strategy. â€Å"The purpose of diversification is to allow the company to enter lines of business that are different from current operations†. (Thomas, Joe, Diversification Strategy) This means that companies try to sell new products to new markets. This strategy is risky because the company is moving in unknown markets where they do not have experience. (Tutor2u, Ansoff’s product/ market matrix) Further, we can distinguish between concentric, horizontal and conglomerate diversification. The first form, concentric diversification, is when a company â€Å"adds related products or markets†. Horizontal diversification is when a company sells products that are unrelated to their existing but would appeal to their customers. The third option is conglomerate diversification. It occurs when a company goes into a totally different market with new products. There is no relation between the already existing products. This would be for example if a supermarket also sells travels. A successful company such as adidas also wants to enlarge their markets and is searching for new ways to expand their business. Recently, in January 2010 adidas introduced the miCoach interactive training system guide. The program miCoach is available over the adidas website. Customers can choose between different training plans such as de-stress or learn how to run. It can be described as horizontal diversification because they now offer a service â€Å"personal training†. The micoach pacers that they sell can be seen as concentric diversification because pacers that measure your heart rate are related to sports and sports apparel. Another form of concentric diversification can be seen in their deodorant and shower gel that they are selling at drugstores and supermarkets. It is related to their main market because people who do sports need a good deodorant and have to take a shower afterwards. After analyzing adidas growth strategies you can say that adidas knows what they are doing. They focus on different growth strategies to gain market share and increase sales. Most of the time they focus on product extension to improve their product assortment. I think that because of a well-established brand name adidas should try more to make use of diversification. They can also sell other products or services because people trust this brand. A lot of people all around the world are fascinated by sports. Like the company jumba juice they could for example sell healthy drinks and juice to support a healty sport-oriented life style. Global strategy A company that has a global strategy views the world as one market and tries to standardize their marketing activities. Nevertheless, product adaptations are made where they are necessary. As mentioned before adidas is a global company. Their products are available in nearly every country on earth and their target markets are sports oriented customers all over the world. They sell their products successfully under the name adidas in every country. A comparison of the different country websites shows their standardization for different countries. If you enter www. adidas. com or www. adidas. de or www. adidas. fr it will only change the language and some actual topics but the whole design and offer is the same. Adaptations are only made where they are necessary. On the US homepage for example you can find Lacrosse under adidas Performance whereas on the German homepage it cannot be found because the game is not played in Germany. Adidas knows their markets and takes care of cultural or country specific differences. The company also says hat they know that they have to adapt to certain cultural differences. Further, they recognise the consumer buying behaviour and the unique retail landscape when operating in different markets. In 2009 the company reorganised their brand structure. They moved from a vertically integrated brand structure to a functional multi-brand structure. Now adidas has a Global Sales and Global Brands function. The Global Sales Function is responsible for the commercial activities where as the Global Brands function takes care of the marketing activities of the brands adidas sport performance, adidas sport style and also Reebok. For their 2,200 retail stores they set global guidelines so that they can increase efficiency and to create consistent conditions to ensure longterm profitability. These two new created functions show that adidas is focused on a global strategy. Together with the new structure of the organisation the adidas Group also decided on new measures. First, they want to establish joint operating models for adidas in most of their global markets. Second, they want to eliminate regional headquarters so that they have a more direct interaction between the global functions and the foreign markets. And third, they decided that they separated the responsibility for the Global Brands and Global sales. Now the CEO of the adidas Group Herbert Hainer is responsible for Global Sales and Erich Stamminger, a member of the executive board takes care of Global Brands. Main objective of these new divisions is to ensure that all chances on their operating markets and categories are taken through a development of well-structured and coordinated â€Å"Go-to-Market† strategies. They have to develop innovative products and communication strategies that can persuade consumers in the different markets. All in all, you can say that Adidas is a global player. They are selling their products around the world. It is easier for them to develop a global strategy because they see the world as one huge â€Å"sports market†. They target the customers that like to do sports and like the sports style for clothing. Nevertheless, they know the different type of sports consumers’ prefer in different countries. The only aspect that could be improved by adidas is to focus more on country specific sports. In the US for example football is really popular. They could create a special football line to satisfy the needs of the customers. Sources: Adidas Group, What we do, http://www. adidas-group. om/en/ourgroup/our_business/default. aspx, accessed on 17 April 2010. Adidas, Press Room, http://www. press. adidas. com/desktopdefault. aspx/tabid-11/16_read-10905/, accessed on 24 April 2010. Adidas, The adidas story year by year, http://www. press. adidas. com/Desktopdefault. aspx/tabid-28/41_read-1209/, accessed on 24 April 2010. Ansoff Matrix, W hat is the Ansoff Matrix, http://www. ansoffmatrix. com/, accessed on 20 April 2010. Blackwell Reference Online, Vertical Integration Strategy, http://www. blackwellreference. com/public/tocnode? id=g9780631233176_chunk_g978140511828629_ss7-1, accessed on 20 April 2010. Cateora, P. R. and Graham, J. L. , International Marketing, 13th edition, 2007, New York. EVB, Adidas, http://www. evb. ch/p25010738. html, accessed on 25 April 2010. http://www. gaebler. com/Growth-Strategies. htm QuickMBA, Porter’s Generic Strategies, http://www. quickmba. com/strategy/generic. shtml, accessed on 20 April 2010. Thomas, Joe, Diversification Strategy, http://www. enotes. com/management-encyclopedia/diversification-strategy, accessed on 21April 2010. Tutor2u, Ansoff’s product/market matrix, http://tutor2u. net/business/strategy/ansoff_matrix. htm, accessed on 20 April 2010. www. adidas. com www. adidas. de

Safety Health and Environmental Report

INDUSTRIAL ATTACHMENT REPORT By MAXWELL MASUNDA MIDLANDS STATE UNIVERSITY BSC HONOURS GEOGRAPHY AND ENVIRONMENTAL STUDIES Registration Number R102163M Period Jan-Dec 2012 Department Health Safety and Environment Endorsed By Work Related Learning Supervisor __________________________ Signature Student’s Name Masunda Maxwell Registration Number R102163mStudent’s Signature ___________________________ Signature Company Stamp Period Jan – Dec 2012 Academic Supervisor Mr Mutekwa Table of contents Page Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Acknowledgements†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Abbreviations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 CHAPTER 1—INTRODUCTION 1. 1Information about the organisation. Vision, Mission statement, Values and objectives of the organisation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1. 2Company’s organisational structure and the place of the particular department in which the student’s work was undertaken†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1. Communication and information systems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1. 4Principal Services and their characteristics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1. 5Main markets served and their characteristics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1. 6Sources of competition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1. 7Types of technology involved and their characteristics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1. 8Impact of Government measures and policies, the Economy and changing environment and social attitude†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ CHAPTER 2—MANAGEMENT ISSUES 2. 1 Management style, values, priorities, responsiveness to external change and management success†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. . 2 Logistics, Production, Marketing and Managem ent approaches to technological development†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ CHAPTER3 3. 1 Roles and responsibilities of the student during the work related learning period†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3. 2 Performance criteria and targets†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3. 3 Opportunities and problems encountered†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3. 4 Theory studied and operational practises†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3. 5 Means of monitoring performance during work placement period†¦Ã¢â‚¬ ¦.. CHAPTER 4—EVALUATION 4. 1 Overall evaluation of the WRL period CHAPTER 5—RECOMMENDATIONS 5. Recommendations to Midlands State University; Department of Geography and Environmental Studies and The Wattle Company 5. 2 Other issues learned CONLUSION REFERENCES ABSTRACT The author commenced Work Related Learning on the 23rd of January 2012 at The Wattle Company (Nyanga Pine Division) in Manicaland Province and is expected to complete in December 2012. This report saves to give an outline of the tasks and activities carried out by the student during the above mentioned period of WRL programme in pursuit of achieving the requirements of the Bachelor of Science Degree in Geography and Environmental Studies at Midlands State University.DEDICATION I give special dedication to my mother and brothers who made my education a success. Your stewardship and heroism are sufficient to me. ACKNOWLEDGEMENT My gratitude goes to the Midlands State University academic staff that has imparted their vast knowledge and has so much assisted me with words of wisdom, hope and courage during my industrial attachment. My appreciation goes to the management and the rest of staff at The Wattle Company for accepting me to be part of the Wattle family (Nyanga Pine Division).I also give gratitude to the unwavering support and guidance that l constantly got from my supervisor Mr. S Ziyambe (S. H. E Officer Nyanga Pine Division), throughout my industrial attachment period. My thanks also goes to the Human Resources Department specifically, Mrs S. Nyangairi(human resources administrator) and Miss Tsitsi ( H. R Departmental secretary) . Great thanks to Mr Mazungunye (Forest Resources manager-Nyanga Pine Division), Mr Kwenda (Plant Engineer) Mr Velani (forester Nyanga North), Mr Sigauke (Forester –Nyanga Pine Nursery), Mr.P. Chipango (Forestry Department Clerk), and all SHE Reps in all departments not forgetting all other employees and the external society for their professional guidance and supervision w ithin their areas of specialisation together with all the support and ideas that were shared to me during the course of my industrial attachment. I give credit to the compilation of this report to all the above mentioned professionals for believing in me and their constant support during difficult times and period of my industrial attachment.I extend my gratitude to the department of Geography and environmental studies Mr Jerie and his colleagues for the knowledge acquired which made practical learning easier not forgetting my supervisor Mr Mutekwa who visited us during the course of the industrial attachment and boosted moral. My heartfelt appreciation to my family especially my mother Mrs B. Paradzai, my brothers ; Noah, Michael and Macdonald and my friend, Tinashe Munodawafa for their unmerited support (Economic, social, moral and otherwise) throughout my Industrial attachment.I give all the glory to the Lord Almighty for a year full of life and fun not forgetting how educating i t was in every dimension. May the Lord God edify and bring continual success to you all. Abbreviations/Acronyms BBSBehaviour Based Safety BLRABaseline Risk Assessment EDEnvironmental Database EIAEnvironmental Impact Assessment ESREstate Stores Requisition HIRAHazard Identification Risk Assessment OHSOccupational Health Safety SHESafety Health Environment SHPSafety Health Procedure WRL Work Related LearningFRM Forest Resources Manager OHSE Occupational Health, Safety and Environment IBRA Issue Based Risk Assessment SWP Safe Work Procedure MP Management Procedure CAR Corrective Action Request LTI Lost Time Injury WMP Waste Management Plan EMP Environmental/Emergency Management Plan HOSHead of Section HOD Head of department CHAPTER ONE(1) 1. 0 Background of the Organisation The Wattle Company Limited was founded in 1945 in a bid to develop a wattle extract Industry in Zimbabwe. Land was purchased in the eastern districts of the Country and a central office was established in Mutare.The rationale for the development of wattle extract in Zimbabwe was twofold: †¢There was a general prediction of growth in demand for leather products hence, by implication of growth in demand for tanning extract. †¢There existed the perception of a permanent decline in supply of Quebracho extracts which, at the time, was the principal vegetable tanning extract in the world leather business. Wattle extract offered a profitable Substitute with a shorter-term investment horizon.These predictions were not fulfilled for the following reasons which also motivated the subsequent diversification into pine and eucalyptus; †¢The rate of leather consumption was negatively affected by the subsequent development of synthetic non-leather shoe materials; †¢The development of synthetic tanning materials (such as chrome salts) further reduced the demand for vegetable extracts; and †¢Quebracho remained a strong competitor to wattle extract. At the peak of wattle development in approximately 1959, The Wattle Company Limited had a capacity from its plantations of approximately double its sales demand.Consequently, The Wattle Company Limited commenced a Programme of diversification into other plantation crops accompanied by a parallel disposal of surplus land holdings. The Memorandum and Articles of Association of The Wattle Company Limited permits it, generally, to own and operate forestry and agricultural estates, to produce, process and deal in forest and agricultural products. The Company now specifically manufactures wattle extract, pine sawn timber, treated gum poles, eucalyptus sawn board and a residual product, charcoal. The Registered office of The Wattle Company Limited is situated at No. Durban Road, Mutare. 1. 1 Vision Achieve World class excellence in forestry resources management. 1. 2 Mission We will sustainably manage forest plantations, manufacture and be the supplier of choice quality sawn timber, wattle extract, charcoal, poles and service s to our customers in all our markets. We will build long term mutually beneficial relationships with all our customers, suppliers, employees, communities and shareholders. 1. 3 Values ?Integrity ?Quality ?Innovation ?Professionalism ?Transparency ?Teamwork ?Respect ?Empathy ?Passion 1. Company’s Organisation and the place of the particular department/ section in which the student’s work programme was undertaken The Wattle Company Limited is the main company the student was attached as a Senior Trainee SHE Officer. He was also attached in the SHEQ department at The Wattle Company, Nyanga Pine Division which is located 60 km out of Mutare. The department services(In SHEQ issues) other sister Estates such as Dunsinane Estate in Penhalonga, Nyakupinga, Mtarazi and Reneen Estates together with a Bush milling plant called Pine Products (Located in Mtarazi Estates) for Pine sawn timber production. 1. Communication and Information Systems The company uses a top to bottom appr oach. Group managers are responsible for the overall performance of the company as a whole, hence they oversee issues within all the three divisions of wattle but there are location managers and officers who are involved in the day to day running of the activities within their areas of jurisdiction. The company uses memorandums and Internet services which facilitates Emailing system as a means of information relay not forgetting to mention direct or peer to peer communication. The IT (Information Technology) at the head office is responsible for all machine ault repairs and controls the emailing system together with denying access/sharing of controlled documents with external sources. There is also a LAN (local area network) From Netone, Company Contract lines from Econet together with provision of monthly airtime for communication purposes to management reps . More so there is the use of GPS receivers, that is, Radios for all Foresters’ communication in the estates. All loca tion managers and Officers report to a location/divisional General Manager which is the highest office at divisional level as illustarated in the organogram below.ORGANOGRAM Fig. 2. 1 1. 6 Principal Products / Services and characteristics Wattle Company’s business success is centres on sustainable management of its forestry resources and is dedicated towards sustainable environmental management. The Wattle Company has received a number of accolades for its outstanding performance in environmental and forestry management. The Company operates under three strategic Business Units, Namely, †¢Nyanga Pine Division †¢Wattle Mimosa Division †¢Vumba Timbers Division It has four core businesses for production and marketing of †¢Pine Sawn Timber and manure Wattle Extract †¢Eucalyptus Poles †¢Charcoal Fig 3. Wattle Company Divisions Fig. 4. Wattle Company Hectare all divisions inclusive. The student was based at the Nyanga Pine division. NYANGA PINE DIVISIO N Nyanga Pine Plantations are located at Nyanga and Dunsinane Estates, approximately 65 kilometers and 35 kilometers north of Mutare, respectively. Available Resource Nyanga has a sustainable resource of 150,000m3 saw logs per annum for the pine plantations. An additional resource base from Art Corporation plantation which has been secured by the company is 76,000m3.Acquisition of the rest of the Art Corporation plantations is also expected to yield an additional 31,600m3 per annum. Figure. 3. Part of the resources available in the Nyanga Pine Division. Land holding in this Division is 18 973 hectares. Logs from these plantations are managed on a 20 to 25 year rotation and 450 hectares are harvested annually producing 150 000m? of saw slogs. The timber is harvested and transported to the sawmill using specialized equipment. As illustrated in fig 4 below. Fig. 5. A forwarder transporting logs PINE SAWN TIMBERThe Sawmill has a capacity of producing 72000cm3 of sawn timber per year and has 2 production lines. The frame saw line for big diameter logs and the multi-saw line which replaced the chipper canter line for small diameter and larger diameter logs. Fig 6 illustrates the frame saw line. Fig 6. 1 A log entering the frame saw line Fig 6. 2 A log out of the frame saw line The Wattle Company produces high quality sawn timber that has high demand both locally and internationally . Pine sawn timber is a soft wood. The pine sawn timber is kiln dried to standard moisture content of between 12 – 15%.This is achieved by adhering to stringent quality control measures starting from the source of our timber and in addition, our processes conform to the local Standards Association of Zimbabwe Board (SAZ) and South Africa Bureau of Standards ( SABS) yet also currently seeking ISO 9001 certification. The structural timber comes in solid form, finger jointed, planed all round and kiln dried. The lengths range from 0. 9 m to 6. 6 m. Fig. 7. Pine sawn timber stacked in the warehouse Structural timber is mainly used for construction, whilst Industrial grade timber is used for furniture and industrial purposes.These products are marketed and sold throughout the SADC region to different customers in their specific requirements. Bi- products – Crating, Pulpwood, and Pillar logs, Pine bark, Wood shavings and Saw dust are produced. The company also produces the industrial grade timber for the furniture manufacturers. Moreover the company also produces Manure from decomposing mixtures of sawdust and bark which is demanded locally, mainly by maize and cotton producers. Also the company offers other used products such as used tyres, used oil, scrap metal and old vehicles.Wood is another product produced for sale to outsiders with some provided to the general workers and the local communities who stay in electricity free houses. Principal services Wattle Company provides expertise to other fellow timber producing organisations, students in local high schools through conducting fire and tree planting campaigns together with students on industrial attachment in various departments found in the organisation. More so it offers health services such medical health care, HIV and AIDS counselling and testing and maternal care to employed/ non employees yet local people.It also offers employment to the local community and the country at large. The company is involved in the preservation of Natural resources such Fauna and flora, Historical cultural sites, such as Nyangani terraces and recreational areas such as Mtarazi Falls with help from its security. The Wattle Company, through its Nyanga Pine Division is certified by the Forest Stewardship Council (FSC), which is an international organization that provides accreditation of forest management practices. FSC establishes standards as well as monitor the chain of custody and labelling of wood products. . 7 Main markets served and their environmental characteristics The Wattle Company is currently supplying the following markets, ? Botswana 33%, ?South Africa 35% ?Zimbabwe 20% ?Namibia 6% ?Zambia 3% ?Mozambique 3% Fig. 8. Timber market sizes in % Timber products produced at Wattle Company have created demand through spiral, repeat and referral marketing. The Product is produced from a well managed resource that adheres to specifications of international standards. The timber is mature and is suitable for major construction jobs which most construction companies prefer.The Wattle Company has created a competitive edge against its industry peers by upgrading its product through mouldering, as a differentiation strategy to its competitors who prefer to sell their timber as general grade. Wattle Company uses benchmarking as an analytical process through which the organization’s performance in the market is compared to the best in the country and the region. Positioned in a niche market it supplies 80% of its timber as structural which automatically means only tho se that are in the construction industry prefer the product. The company’s minimum order quantity is 48 cubes.The prices are factory that is they exclude freight cost since customer own transport is used. The Company’s Pine Sawn Timber is grouped and sold in two broad categories – Structural sawn timber for builders’ merchants and roof truss manufacturers. There is also the Industrial sawn timber for furniture and door manufacturers and pallet makers. Approximately 70% of the Pine Sawn Timber is exported while 30% is sold locally. All dispatches are made directly from Nyanga Pine Sawmill spearheaded by Wattle Company headquarters in Mutare where all payments are made.The Company is the third largest producer of Pine Sawn Timber in Zimbabwe and sells its product under the brand â€Å"NYANGA PINE†. Zimbabwean timber is proven by international test standard to be competitive in strength, workability and appearance with South African and European pine. 1. 8 Sources of Competition Competition in the region is not just coming from regional suppliers but also timber coming from as far as Chile, Brazil and Australia amidst softening demand in the market backyards.A case in point is the Namibian customer called the Mega build who is importing timber from as far as Australia; as a result, it creates pressure and price distortions and reduces the regional suppliers’ market share. The Zimbabwean primary wood processing industry is an oligopoly dominated by five players namely: Wattle Company, Border Timbers International, Allied Timbers, Mutare Board and Paper Mills, and Hunyani. Each of these companies has its own timber processing facilities and grows timber for own use.Three are major timber suppliers namely, The Wattle Company, Boarder Timbers and Allied Timbers, with the other two suppliers operating more than two sawmills each. The difference between The Wattle Company and its competitors has been the ability to stick to wor ld class standards and pro efficiency. Border Timbers is now the second biggest player in the industry but of late experiencing problems of diminishing resources. Wattle Company, Forest Company of Zimbabwe, and Border Timbers produce about 89% of timber in Zimbabwe and 1% is from Bush Millers. Threat posed by forest fires locally affects output in terms of quality.Recent fires in South Africa had weakened output prices. Only Wattle Company and Boarder Timbers are Forest Standard Commission (FCZ) certified giving Forest Company of Zimbabwe a disadvantage on the international market. Wattle Company is currently the smallest player in the industry but the most efficient. The competition in Zimbabwe Timber Industry hinges more on volume capacity than other factors such as quality, lead time and turn around. The wattle Company has edged its competitors by sticking to high quality structural timber creating a name in the regional construction industry.Environmental Management The Wattle C ompany Limited is a recipient of Timber Producers Federation of Zimbabwe’s Environmental Awards and has a documented Environmental Management System in place. Special Management is applied to the conservation of water catchment areas, high altitude grasslands, main forest communities and archaeological heritage such as the remains of Nyanga Terrace Culture, pollution prevention of estate soils by machinery oils and proper disposal of waste (paper, wood, glue, metal and clinic wastes). 1. 9 Types of technology involved and their characteristicsThere is a lot of modern machinery used for Pine sawn timber production from planting to marketing of the finished product. The information above is the general information of the whole Wattle Co divisions. However the growing of pine trees at Nyanga Pine division is for sawn timber. Nyanga Pine plantings are largely restricted to Pinus patula, but include P. taeda; P. elliottii, P. kesiya; P. tecunumannii and P. maximinoii and some of t hese species are being carefully considered now (Wattle Co Management Plan of the Pine Estates 2012).There is the use of Diesel powered chain saws an earth moving machinery for cutting or bringing down the trees respectively, followed by choking –which involves bringing the logs close to the road (for sorting according to diameters and loading using the telelogger) using tractors; cattle; the skidder and cable yarders (from inaccessible areas like in valley bottoms). More so haulage trucks are then used to transport logs from the harvesting sites to the Sawmill for processing. At the Sawmill, teleloggers are used to offload trucks and sorting is done as well.Cane hooks are then used to roll logs onto electric powered hauling chains (the process is highly mechanised)which feed the de-barker—for bark removal before proceeding to the frame Saw and Multi-saw lines for cutting to size. Conveyer belts carry the timber to the green chain section where manual loading of the Bo ogies is done followed by Kiln drying using The Ballman and Tekma Kilns which are Electric and Fire powered respectively. Traverses then carry the dried timber to the Dry mill section for cutting to size and packaging.Side loaders then load the timber as per orders before loading to trucks for departure to their respective destinations. Fig. 9. Process flow diagram of timber from harvesting to warehouse 1. 10 Impact of government Measures and policies, the economy and changing environment and social attitudes Government legislative bodies such as NSSA, EMA and SAZ have positively impacted on the organisation to be a workable environment through its NSSA compensation scheme in case of injuries. Subscribing to EMA and SAZ has coerced the organisation to improve its environmental management climate, market improvement and improved OHSE standards respectively.On the other hand through the Recruitment and Selection Policy, which requires locals to be considered first when employing peopl e, inexperienced people have been assimilated which greatly affect the quality of workforce available. The economic climate currently has improved performance of the organisation where a monthly profit of US$23000—US$30000 is obtained hence it has resulted in improvement in the salary scales. The favourable climate has also increased the market size by attracting more foreign customers aided by SAZ certification.Cash flow problems/Global liquidity shortages have negatively impacted the organisation forcing it to sell on credit thereby resulting in late payments of salaries and wages. Increasing mechanisation levels have also resulted in high job losses Changing educational environment has resulted in most locals shunning the lowly paid jobs in the forestry industry. More so qualified personnel is also leaving the organisation for greener pastures with even students are now shunning being attached there because of absence of any allowance.CHAPTER TWO(2) 2. 1. 0 Management styl e –Values and priorities, responsiveness to external change and management 2. 1. 1 Management style It is a top to bottom approach. The divisional activities are run from the headquarters by group managers. On site there is the GM, FRM, TLM, Accountant, HR assistant and SHE Officer. These HODs are the policy makers assisted by HOS who do the day to day running of the various departments reporting to the GM. The organisation has 6 departments namely: Clinic, HR, Forestry, Harvesting, Administration and SHE.HODs report also to group managers who directly report to the COO, who is the overall head of the company who delegates tasks to top management. A weekly progress meeting is conducted by top management and chaired by the COO. 2. 1. 2 Values and priorities Values and priorities of the organisation are set by the management team since there is a top to bottom approach to management of issues at the organisation. The organisational Policy is followed but it is mainly if not onl y effective upon the general hand wage earner and few lower grade staff workers. 2. 1. 3Management successionWorkers rotate departments depending on performance and not specialisation, for instance from HR to Production. Succession is handled by HR but that of management is handled at group level by group managers. There is also rotation of employees around the three divisions especially management/staff workers. 2. 1. 4 Responsiveness to external change Marketing surveys are done every month to determine market prices. Prices are then either lowered or increased depending on periodic reviews. Weekly performance meetings are conducted on site chaired by the COO, where supplies are usually stopped wherever late payments are observed.Also the increased competition on the market has forced the organisation to seek ISO9001 certification and implementation of BBS in a bid to lure the market by showing their concern to Quality and OHS issues respectively. Production of products as per cus tomer requirements and specifications in terms of width and thickness has also come as a response to external market changes in the timber industry. Also selling more and preferably to cash buyers has been effected to reduce the impact of cash flow shortages in the economy.The organisation also subscribes to the government gazette for updates on any changes in terms of legislations and other legal requirements. 2. 2. 0Logistics, production, marketing and management approaches to staffing and technological development. There is a silviculture department and a Forestry Resources Manager who is in charge of all the estates/ in charge of all the forest resources. This is the department which ensures sustainability and to ensure sustainability this department is responsible for all the plantings which include the harvested land or compartments as well as the burnt land.For example last year during the fire season about 900 ha were lost to forest fires but there is reestablishment of thes e compartments as well as the harvested compartments. Since the rainy season began about 800 ha were planted so far and if rain falls the company intends to finish planting all the palatable land. Planting back is a serious issue which is monitored at top management level as well as the Timber Producers Federation (TPF) which the company is part of. So the issue of sustainability is unquestionable at Nyanga pine division as illustrated above.As for harvesting there is a harvesting department headed by the Harvesting and Transport logistics Manager. When the compartment is ready for harvesting which is usually after 25 years the silviculture department hands over the compartment to the harvesting department with the forest planning department being involved as well. Usually every year the silviculture department hands over all compartments ready for harvesting then the harvesting department do APOs (Annual Plan of Operations) using the information provided. This is the first step don e by the harvesting forester and authorised by the Harvesting and Planning managers.Harvesting then commences following a harvesting procedure. When the compartment is finished it is handed over to planning for fibre waste assessment then back to silviculture for plantings. This is the cycle in short. The planning cycle is there for the sustainable management of the forest resources. Management is striving to cut costs through the acquisition of highly mechanised equipment like the Multi saw line which only requires 12 workers along the whole line as opposed to more than 30 workers on previous lines (chipper canter line).More so some departments are operating with one person with the aid of students on industrial attachment whom are not a cost since they are not paid, for instance, one SHE officer for Reneen, Nyakupinga, Nyanga Pine, Mtarazi and Dunsinane Estates and the Sawmill. Seasonal employees are temporarily employed especially during the planting and fire seasons for preparat ion of fireguards and ring weeding respectively. Marketing is done throughout the marketing manager who is based at the head office in Mutare. Sales are also facilitated through that same location.No marketing rep on site since it is only a production site since collections are done using receipts and with the aid of phone calls. A larger percentage of the product is sold internationally. 2. 1. 3 Management Issues and their relationship to environmental issues and performance of the organisation. Management is more concerned with production hence environmental issues are not of much concern or they are not given much attention since they are not funded for instance all industrial hygiene surveys were last done in 2009 and 2010 respectively.More over foresters also claim to be masters in SHE issues hence it brings friction between the different departments. The SHE department is only involved in voluntary compliance to standards such as ISO14001and ISO9001 among others since it is on ly SAZ certified. There is generally lack of management commitment to SHE issues hence little is being done in terms of environmental management though there is vast knowledge inhibited within the site SHE Officer which remains an untapped resource though beneficial to tudents on work related learning to whom it is relayed. CHAPTER THREE(3) 3. 0 Activities carried out and Initiatives made by the student After a month in the industry the most tasks were delegated to the student for learning process, development of a world class/competent SHE practitioner and for monitoring progress during the course of the industrial attachment period. Only decision making opportunities in sensitive issues were not tasked to the student. 3. 1. Safety health and environment (S. H.E) induction of newly recruited employees This process involves safety induction of new employees and visitors so that they practise safety every time and everywhere. It also shows the level of commitment of the organisation to SHE issues. After a month the student was given the role of conducting all inductions in the absence/presence of the supervisor. This further boosted confidence to speak amongst a group of people since it was going to be a routine task to train groups of workers. 3. 2. Land farming projectThis is a project for treatment of oil contaminated soils to normal or near normal state which emanates from unsurfaced parking bays like the telelogger bay in the Sawmill, garage and management parking bays. The project was to remain an ever running project since soil is continuously being polluted. The student developed the land farming project together with preparing the project budget, documentation and description, assigning responsibilities, training of the people involved, monitoring, and preparation of continuous improvement documents together with monitoring of progress. 3. 3.Environmental Inspections, audits and on job observations This facilitated compliance to SHE standards, complian ce levels to management procedures and task procedures, noting of at risk behaviour and conditions, Fire extinguishers, first Aid boxes and areas in dire need for improvement or meriting immediate attention. These aspects allowed us to police compliance to SHE standards and punishing of those who breach the laws using the code of conduct. The student was also part of the panel conducting all internal audits in other divisions of Wattle Company like the second quarter audit at Silver Streams in Chimanimani.More so the student conducted routine morning on job observations and inspections in the Sawmill and conducted monthly inspections by way of a checklist before surrendering the audit results to the supervisor for analysis and drawing of CARs. 3. 4. Conducting safety health and environment educational and legislative training programmes for 1200 employees (high and middle level management and shop floor workers) The student with the help from fellow student developed and prepared th e inspections and audit checklists for use internally and for use by all Wattle divisions.Since most trainings at the organisation are handled by the SHE department hence the student through the knowledge disseminated to him by the work supervisor, spearheaded trainings on BBS, MPs, chemical handling and other safety environmental and health related issues brought to his attention by external professionals, for instance, trainings on circumcision, diseases control, general hygiene and Training SHE Reps on how they were to conduct Observations. More so the student conducted Fire and environmental awareness to students in local schools.Also the student trained management and the shop floor workers on how to conduct safety talks together with highlighting their relevance. The student also had passion to disseminate knowledge acquired at college through training the fellow workmates on Safety, Health and Environmental Legislative requirements the organisation had to subscribe to. In add ition the student conducted refresher trainings on the SHE Policy, harvesting procedures and accident reporting. These were assisted by mock drills to monitor for instance mock drills.The student was part of the panel which spearheaded these together with assessing the level of preparedness the Company assumed in case an emergency occurred. The student also assisted in developing innovative procedures in the improvement of available sanitation practices to meet targets set by the SHE department in its SHE manual. 3. 5. Compile monthly SHE reports and Weekly progress reports These reports showed progress and company performance on SHE issues together with activities and challenges being faced in handling SHE issues.It was the duty of the student to prepare monthly reports using available statistics and information gathered. This is also a way of communication with top management on Departmental performance. More so weekly and monthly reports were prepared by the student to show the l evel of progress and material covered during the course of the work related learning process. 3. 6. Compliance promotion and enforcement of occupational health and safety (OHS) and environmental laws.Besides conducting trainings on legislations, the student also made follow ups on progress in issues discussed or trained on as part of policing compliance to CARs, set targets and expectations. Those found not complying with these were warned and the CARs were not closed until progress was noticed, with others being warned or called for hearings since at Wattle Company, it is a dismissible offence to disobey any safety regulation or set standard. 3. 7. Accident/Incident investigations, identifying route causes and providing recommendations to prevent recurrence of incidents.Accident investigations are a requirement by law and are also of importance so as to know the causes of accidents together with identification of problem areas. The student conducted incident investigations so as to determine the latent failures and conditions contributing to the occurrence of the accident so as to learn and avoid the occurrence of the same kind of incident through the provision of suitable recommendations and action plans. This further enhanced the level of scrutiny by the student in any issue. . 8 Preparation of the BLR Assessment Database/Register and the Environmental Database The student together with another fellow student prepared the BLRA for evaluating risks and exposure of workers to these risks per department. These were to be used as a basis for training during trainings on accident prevention, refresher training courses, and drawing of action plans together with noting down any new types of incidents developing together with taking note of their inherent causes or accelerators.The student also was part of the team that prepared the environmental database which was to be useful in Natural Resources management since it allowed the student to quantify the amount of w ater, fuel, electricity and Wood fuel consumed per month together with calculating the amount atmospheric pollutants the company was contributing through its use of oils, burning of waste in the incinerators and the use of diesel fuelled vehicles and machines. More so knowledge about the amount of water, electricity and wood allowed future planning for sustainable resource use to be done. 3. Training of SHE Representatives SHE Reps are the eye of any SHE department hence much of the trainings done were to equip them with the necessary skills to foster safe working in their fellow workmates. The student hence trained SHE reps on accident reporting procedure, conducting and completion of BBS observation checklists, conducting of safety talks just to mention a few. This was done since they were the ones constantly on the ground and also it was discovered to be easier to spread knowledge on SHE using people at the same level since they understand each other better. 3. 0 Conducting the H IRA process and taking down all potential hazardous tasks and related risks The student also conducted the HIRAs for all departments which was also useful in the preparation of the BLRA database. HIRA involves identification of hazards and estimating the risks thereby allowing the development of action plans to manage those risks before they occur 3. 11 Conducting of internal EIAs for small internal projects. The student conducted an internal EIA for Pine Products which is a sister company of Wattle (Nyanga Pine Division) specialising in the production of pine sawn timber as well.Here the student used acquired knowledge at college together with additional guidelines from an internal EIA checklist to assess the environmental, social, health and pollution (from waste generation and disposal) related impacts of the already running bush mill/Plant. This was also a form of compliance to national legislative requirements from EMA Act chapter 20:27. 3. 12 Conduct occupational and health ca mpaigns The student conducted campaigns on male circumcision together with liaising with the clinic on the behalf of PSI so as to provide a venue and set actual dates for the surgeries.More so the student conducted further training on Cancer, HIV and AIDS respectively since they were also part of the reasons why circumcision was being promoted to be done. 3. 13 Accident Register Updating The student also prepared the Accident Register for the years 2011 and 2012. Also weekly updating of the register was done by the student together with Trend analysis of accidents between current and previous years. This register assisted in noting any major changes in accident rates together with the reasons why that was happening.It allowed review of Policies and performance wherever there was need. 3. 14 Taking tours with new employees during inductions and or visitors around the plant or estates to view operations. The student also after inducting new employees took them for a tour around the pl ant and estates to familiarise them with SHE issues involved within those areas. Besides SHE issues the student was also knowledgeable about the product process flow since it was part of the reasons for the tour hence he had to share it with the visitor or new employee. 3. 5 Reviewing EMPs, WMPs, EMPs etc Besides preparing new documents the student was also involved in reviewing and updating of all obsolete documents. This was done according to the set review periods and was also auditable both externally and internally. 3. 16 Conducting Pre-shift talks. Also the student conducted Pre-shift talks to management and the shop floor workers as a way of enhancing safe working together with notifying on previous week’s incidents to all workers and training workers on prevention of the same incidents from repeating themselves.The student therefore developed and prepared the SHE Talk Calendar for the year 2012 as a guideline on weekly discussions in every department and section. More so the student policed whether these pre-shift talks were being conducted since some people had a tendency of ignoring or not attending hence the provision of Pre-shift talk registers. 3. 17 Completion and submission of NSSA WCIF 14 forms The student also completed the above mentioned forms for any LTI or accidents meriting a claim from NSSA, since every worker was insured to NSSA in case an accident would occur.The student and travelled weekly to Mutare for submission and collection of claims cards for use in treatment or receiving a claim from the bank. 3. 18 Development and Implementation of BBS Social Soccer League The student developed the BBS League as part of entertainment to the workers. In addition the student went to purchase the balls and acted as management team’s coach cum player in preparation of the league games. The student also included safety statistics as part of points awarding system together with updating of the log standings every week. . 19 Filing of SHE documents After preparation of any document the student had a filing day every week for filing of each internally or externally prepared that was useful in future. The student prepared a SHE filing system in soft copy and saved the documents on the machine. Further still the student prepared hard copies of the same documents and filed them separately using a filing index and number. These documents were useful during Audits since they were a requirement especially during external audits by NSSA, EMA and SAZ.Filing thus made it easier for document access whenever requested for. 3. 20 Acting as Secretary during SHE meetings The student also acted as a departmental secretary during SHE Monthly meetings and during management BBS training meetings. More so the student recorded the minutes and typed them together with circulating them back to all departmental HODs. PERFOMANCE CRITERIA AND TARGETS SET FOR WORK PLACEMENT PROGRAMME Performance Criteria There are basically two types of ap proaches being used by Wattle namely; a. Logical framework approachUnder this framework objectives are set on different programmes and strategies for implementation plans in place where objectives stated, compilation of data, SHE Policy commitment is key and is stated as well. The framework is implied in all significant issues, for instance, significant Safety or Health hazards and impacts are given set objectives and targets in a bid to reduce or eliminate their impact. The specialists in the field done the ground work and the affected groups only adopt prescribed approaches either pertaining to their safety or health. . Participatory approach This is used in managing key Environmental issues and System implementation and is mainly executed through a suggestion scheme, for instance, Zvandaona Nhasi Scheme in BBS implementation. It is open to everyone, that is, local heads and the community at large and is not selective in terms of gender of social class. The method involves listing down all suggestions of all participants. Management Objectively verifiable Suggestion indicators are enlisted using this approach.Community appreciation of projects like tree planting and wetlands management are used as a performance criteria tool. Usually the community or affected group are allowed to develop practical home grown solutions for verification and adoption by the organisation in spearheading issues to do with environmental pollution and its related impacts to their livelihood, animals and health. Targets Departmental SHE targets and management programmes are derived from significant hazards in that department. All significant hazards are then given key SHE commitment areas.Each department has its own hazard register rated differently as per frequency and exposure rates. Significant hazards are given objectives and targets, management programmes together with target completion dates. These hazards registers are reviewed every year. The SHE department inspects each dep artment to verify the effectiveness and coverage these departmental hazards registers. EXPERIETIAL LEARNING GAINED FROM WRL PLACEMENT-OPPORTUNITIES AND PROBLEMS FACED AND MEANS ADOPTED TO EXPLORE AND OVERCOME THEM Experiential Leaning gainsExposure to real work environment and assuming the role of a full time employee allowed the student to swallow pride from the respect he got from fellow workers some of whom were elderly people, at the same time allowing him to know about work ethics and expected workplace manners. An Assessment of the working environment was done at arrival at Wattle to see how people conducted each other. Adopting to the way of life at the same place came second since it was a rural setup in which the student was not acquainted to.Adaptation to the internal environment followed where the environment in which the student was working proved so complex and ever dynamic such that being flexible was one quality that had to be borrowed so as to be able to adapt to occ upational dynamics. Familiarising with the system allowed full and competent performance to be achieved. Required Adjustments to personal character were made to suit the colleagues around and the working environments together with challenges faced from time to time. Setting of chievable and realistic goals and the development of action plans in managing of problems and non conformities was a priority. Extreme pressure was experienced whenever there were recurrent incidents and during month ends when monthly reports had to be prepared. During such a period the student had to stay at work till late or attend a double shift of day and night. Collectively, experiential learning Boosted confidence of execution of duty as a competent SHE practitioner, a good communicator, a good listener and fast writer as required in capturing minutes in management meetings.Good communication skills were highlighted through the ability to handle conflicts among and between fellow workers and friends. The student also learned to be Punctual where there was an anomaly in which work started at 6:30 yet the student had to walk on foot for about 7km to work. The student never disappointed though at times he had to attend double shifts and leave work as late as 20:00 hrs in the evening. The student improved his personal skill and also acquired management skills especially in handling different tasks and attended to hearing panels.It also allowed the student to exercise power, delegated authority and to employ knowledge and skills gained at college. To this end, practical learning allowed the student to have practical exploration of work experience. It was also learnt that to succeed in any field, not only personal motivation but also the zeal to learn keeps you moving towards your aims and goals in life. Opportunities ?Prospects of employment since most of the SHE managers are nearing retiring ages, hence having been there gives me a comparative advantage. Business opportunities since th ere is vast arable land lying idle and the shops lack variety in terms of goods provided together with waste timber which can fetch a good market in the nearby town of Mutare. ?Linkages to various external stakeholders like EMA, NSSA and SAZ on a more personal note ? Freedom to pursue educational opportunities since the job of being a SHE officer gives you ample time to do other things since your duty is only to train and enforce. Problems faced and how the student adapted ?Work organisational politics was one major challenge which made other epartments hate SHE not knowing that there was no budget for the department and all its financial issues were handled by HR. The student never became part of the Trade unions in order to avoid being a victim. ?Other departments were unwilling to share information; hence the student went through his superiors in order to achieve his targets for the week. ?Working for nothing or without any motivation was also a challenge in which the student res ponded by developing the BBS Social Soccer League to forget about it.More so the student supplied some fruits from Honde and Mutare in order to make ends meet. ?There was no departmental transport for going on SHE inspections and trainings especially in far areas like the estates. Borrowing vehicles from other departments came as a solution. ?Fuel shortages for ambulance with reserves for production hence emergencies were attended to late. As the HODs of the clinic the students made a plan of keeping the tank full to its brim whenever the fuel was available. ?No SHE budget was available; hence the department was forced to rely on decisions by HR.The department relied on non cash strategies so as to perform his duties effectively. ?Distance from home to work was too long, that is about 7 km. The student resorted to walking as early as was possible to be at work in time since he was required to be there at 06:30hrs. ?Departmental integrity was also a challenge in cases where the fores ters claimed to be masters in SHE issues but denying responsibility whenever an incident occurred. They also lacked knowledge as what a SHE department was for including their roles and responsibility.The student resorted to being calm and forced them to make arrangements so that SHE trainings and inspections were done even when they did not value them. IDENTIFICATION AND ANALYSIS OF THE DIFFERENCE BETWEEN THEORY STUDIED AND OPERATIONAL PRACTISES Theory learned at college tends to follow clearly outlined syllabuses, procedures and steps and are simple to understand whereas operational practises bridge the gap between theory and reality being complex and achievable after continual repetition together with having no defined steps followed except in task procedures only.Shortcuts are very common in the operational practise where sometimes they are observed to be safer than the prescribed steps. Theory only gives a theoretical description of tasks with operational practises giving the ex act execution of the task. Too shallow information is disseminated in specific areas/ there tends to be more generalisations in theories studied whereas operational practises bring about so much specific information and documentation. Theory deals with prediction of cases whilst in operational practises results are condition oriented though they differ with organisations.Not much or all of the material learned was usable during WRL since there is some specialisation in operational practises where one only works in one department doing the same specific tasks repeatedly. The operational practises proved to be more complex hence require rapid dynamism so as to adapt to the working environment which is politically, economically and socially demanding in nature. There were some slight similarities where issues learned like computing techniques in GES were usable in documents preparation, such as, Databases and PPE Matrices and trainings using Microsoft word, excel and slide show present ations.Communication skills (CS101) at college made proper communication affordable in the practical environment where training and interaction of diverse social groups was done from management to the shop floor worker. Basic theory however was vital since it made understanding and practical execution easier and faster. PERFORMAN MONITORING CRITERIA AND ASSSESSMENT OF DIRECTION AND SUPERVISION PROVIDED PLACE SUPERVISOR/MANAGEMENT TOGETHER WITH THE VISITING LECTURER’S ASSISSTANCE.The student was viewed as a full time employee by the WRL Organisation and was governed by the code of conduct which therefore forced him to perform to the required standards and expectations. Weekly and Monthly progress reports on issues covered were a mandatory from the student since they, together with tasks delegated were used to monitor progress of the student during attachment period. Weekly targets were also used which was based on a weekly plan. The student was also tasked to provide a persona l file for assessment by Group HSE manger every month.The student was expected to complete all tasks planned for during that week with those unmet tasks forwarded to the following week. The supervisor’s mentorship approach was to make the student to accomplish certain tasks without his assistance and this was used as a means to monitor progress of the student in terms of speed of grasping and understanding of concepts together with skills development. More so the student also prepared a Log book as part of the progress monitoring aid. This was assessed and signed by the workplace supervisor assisted by the visiting lecturer who assessed the book during the period of visit .The visiting lecturer assisted in explaining what exactly the student was to learn about during the WRL period together with assessing the relevance of what had been covered. He also gave light on the position of the college in other related issues such as accommodation and salary issues . Also an assessmen t of issues learnt and their relationship to the modules covered was done. Also the student was expected to produce a WRL Report at the end of the WRL period as part of progress monitoring as well. CHAPTER FOUR (4) 4. 1 Evaluation of the Work Related LearningThe full year of industrial attachment was a highly productive learning process that exposed the student to the real working environment where real safety, health and environmental situations that are often presented as theory at college were made real through this process. The working environment is never a student oriented environment so as to provide a growing environment for young, new and inexperienced personnel but it remains real with clear operational procedures and structures which gave the student the necessary practical experience required in developing future managers since the student was viewed as a full time employee.This was more than a just an academic fulfilment as the student was natured in his moral, social, observation and analytical skill together with improving his interpersonal communication skills. A greater percentage of the aims of the WRL were achieved as the student mastered most of the duties and roles to operate as a full time SHE Practitioner, though the student never had a chance to do some of the roles/activities due to cash flow problems which hindered activities such as industrial hygiene surveys (for air quality testing, Noise and Lung functioning tests) to be conducted in his presence.Some tasks took longer to be fully understood and readily practised than others. This was a result of other tasks being daily routines/generic issues for instance daily inspections and accident investigation with others being a once-off thing, for example, documents preparation like Databases preparation and preparation of other major documents like Waste Management Plan. Progress was mostly seen where the student initiated interest thus constantly researching and questioning the WRL ment or through his eagerness o learn, whereas in areas where the student showed little to interest no information was relayed since he always had work to do. The student’s expectations were to act as a student but realised that there are no students in the working environment where everyone is given equal opportunity and viewed at the same level, that is, all as adults and full time employees governed by a single company code of conduct. Most of the knowledge acquired at college was not usable in the working environment but rather new things which only took aboard a few of the theory learned at college were in operation.As a student I thought that my views were not considered in the decision making process but realised that some of my ideas and acquired knowledge saved a purpose especially where the student was consulted by top management on SHE issues in the absence of the supervisor. The Code of conduct makes the working environment Peaceful, workable and eliminates hostility a nd unsocial behaviour due to fear of dismissal. Colleagues in the SHE Department were so assisting and helpful in case of any problem be it social, economic or otherwise and made the student welcome by illustrating his importance to the organisation.On the other hand the student was not involved in decision making process of the whole organisation as some of the aspects remained a myth since the student was viewed partly as an outsider, hence confidential information remained inaccessible. 4. 2 Advantages and disadvantages to the Organisation brought by the student’s WRL experience Advantages ?The department could now function as a full department through increased manpower hence this made work easier through delegation of duties. ?Through the knowledge acquired and in the absence of the full time SHE Practitioner, the department could still run under the student’s influence.This also allowed the SHE Practitioner to go on leave since previously he could not be allowed for fear of lack of departmental functionality in his absence. ?It was also cost effective for the company to use the student since he was not paid anything though he was fully exploitable and competent. ?Also it was an advantage to the organisation having such a competent student on board since it would be easier to refer to/appoint him as SHE Practitioner in the near future since the field is a migratory field hence they faced a risk of losing current ones. ?The introduction of the BBS Social Soccer League by he student brought life and entertainment to the local community and workers at large. ?Most documents in us e were prepared by the student hence it was an advantage to the company. The student’s experience made enforcement of SHE standards and MPs easier hence assisting in lowering and elimination occupational injuries, diseases and negative environmental impacts. Disadvantages ?Though the student’s competency proved to be an advantage is also became a disadvan tage to the organisation since there was a reduction in manpower when the student was returning back to college.Most work that used to be handled smoothly was now loaded to one competent person. ?Development of Land farming and balls, kits and trophy for BBS Social Soccer League was an expense to the organisation since they were supposed to fund these for them to be a success. ?Nevertheless having experience is another thing but it remains the student’s choice to work for a company of his own choice hence the company can also be said to produce what does not benefit out of thereby making it a disadvantage as well. The time lost in training the student was a disadvantage to the organisation considering that they were not going to keep the student with them. Lunch out especially after management meetings was a cost to the organisation as well. CHAPTER FIVE (5) CONLUSIONS AND RECOMMENDATIONS 5. 1 Conclusions The student’s period of attachment at The Wattle Company Limited was a valuable experience which has natured him into gaining skills technically, professional and socially. The student has been exposed to different aspects of the SAFETY HEALTH AND ENVIRONMENT DEPARTMENT and has learnt a lot.The student’s Work Related Learning (WRL) period at The Wattle Company really transformed him into a responsible student who is capable of working competently in the industry. It really gave him hands on the real job experience and was able to familiarize himself with new ideas and aspects in the industry. He is now capable of carrying out his duties without constant supervision together with taking his responsibilities with caution and to his ability; hence has become self initiative in nature. 5. Recommendations to Midlands State University ?The university should develop cordial relations with companies so that there is general mutual understanding between the college and companies. This will assist both the students from the same institution having a comparative advantage on WRL Placement acquisition. ?The university must also reconsider on other external challenges away from work and increase the number of assessment visits to monitor conditions being lived under and challenges students are facing. The university must continue with the attachment program, as it is vital for skills development and gives advantage to the student when seeking full time employment as it acts as experience and leverage. 5. 3 Recommendations to GES Department ?It is very critical for the university to complement theory with more practice. It will be advantageous to the student if the university introduces courses, which are on demand in the industry for example BBS. Field visits to Organisations should be increased before going for work related learning so that students will get to know and prepare for what they are going to be facing when they are out there. ?The university should seek attachment places for students to make it easier because stude nts are ending up going for an attachment lat